Sales Development Representative

Are you ready to launch your sales career in tech? As a Sales Development Representative (SDR) at Texada Software, you’ll be on the front lines of our growth engine, sparking new conversations with equipment dealerships and rental businesses across North America.

Texada’s Growth Platform gives customers the tools they need to grow their sales, rentals, and service business all in one place. You’ll connect with new prospects, showing them how Texada can solve real growth challenges, and create new opportunities for our sales team to close deals.

As you become an Texada aficionado with deep knowledge and understanding of our tools and services you will play a significant part in growing our customer base, both in the heavy equipment dealership space and heavy equipment rental industry. If you are seeking to pursue your sales aspirations, then we encourage you to apply. As a hunter, you will create the spark between prospects and our products to support our Sales Executives. Our data driven metrics and marketing automation tools will assist you in achieving your revenue targets.

Strategic Value

Increase Texada presence and profitability within the equipment market segment by:

• Meeting or exceeding projected revenue goals
• Landing new logo customers for Texada offerings
• Identifying potential cross-sell opportunities within existing accounts
• Working with delivery and customer success to ensure high customer satisfaction

Work location and travel

• Remote/Hybrid work environment (primarily remote work with occasional travel to Mississauga office).
• Candidates should be authorized to work in Canada without restriction or sponsorship.

How you will be contributing

• Follow-up on inbound marketing leads and identify qualified opportunities
• Create target prospects lists and nurture raw leads to Marketing Qualified Leads (MQLs)
• Qualifying inbound leads (60% of monthly targets) to generate Sales Qualified Leads (SQLs) using a scorecard process and seeking out outbound opportunities (40% of monthly targets)
• Cold call into prospects generated by variety of outside sources
• Profile strategic accounts by identifying key individuals, researching and obtaining business requirements, and presenting solutions to begin sales cycle
• Educate and develop prospects leading to hand-off to sales teams

• Nurture new marketing leads by educating and developing prospects
• Set up Discovery calls when a lead reaches a qualified stage
• Ensure successful follow through of sales cycle by maintaining accurate activity and lead qualification information in our CRM (Hubspot)
• Utilize CRM to track key metrics, aiding in decision making and resource allocation; Identify, approach, and initiate businesses we can add value through our products and services
• Lead or participate in other assigned projects

What we are hoping to find in your background

• Bachelor’s degree from an accredited college or university
• Preferred: Experience in an outbound software sales environment; success with technical sales over the phone, video conferences, and in person
• Background in technology sales or lead generation is a plus
• Prior success in quota driven sales environment a plus
• Experience using HubSpot (or comparable CRMs) is an asset
• Proficiency in using AI tools to enhance content creation, personalize messaging, and improve workflow efficiency.

How to grab our attention

• Passion for building trust and leveraging relationships into business solutions
• Critical thinking, effective team collaboration
• Ability to take initiative, be resourceful, be proactive and tackle difficult situations
• Working knowledge of asset management or the heavy equipment rental/dealer industry software is a plus

Competencies for Success

• Drive attendance for webinars and live seminars, set meetings for conferences
• Collaborate with sales and marketing team members on strategic sales
• Become knowledgeable on the industries in which we serve, namely Heavy Equipment Sales and Rental – knowing the landscape across North America and identifying areas where we can become industry partners.
• Provide robust forecasting for current and new accounts, to aid in decision-making and resource allocation of the organization.
• Become a primary contributor and leader in strategic thinking and discussion on sales

On-Target Earnings (OTE): $81,667–$90,000 CAD, comprised of a $49,000–$54,000 base salary with a 60/40 compensation split.

Who you will be working for

Texada is the leading growth engine for equipment dealerships and rental businesses with one purpose-built platform. From CRM, quoting, to rentals, service, parts, and fleet management, we connect your teams and give them the tools to work faster, smarter, and drive growth.

Whether you're a full-line dealership with rental operations or a dedicated rental company, Texada delivers industry-proven software that adapts to your workflows and scales with your business.

Built for the real-world complexity of equipment, our cloud-based platform is trusted by leading dealerships and rental businesses around the globe.

Work Better. Grow Faster. Stay in Control.

www.TexadaSoftware.com

At Texada We Are…

Purposeful, Passionate, and Proud: We are here to make a difference - to our industry, our customers, and to each other.

Innovators & Learners: We innovate our products and our company. Our innovation involves trying new things, that sometimes work well and other times doesn’t. As we try we learn, and as long as we learn we are succeeding.

Driven to improve, not to be perfect: We are fanatical about improving our products and our company. Our bias is for improvement, not perfection. “Most Improved” is our favorite award.

Delivering our Long-term Vision Today: We have a long-term vision for transformation in our industry. Our vision is for the long term, but we are impatient to bring it to life. We find ways bring our vision to life today.

PowerfulTogether: We recognize that while we are built from different people and cultures we are better and stronger together. We embrace our diversity with a firm commitment to being PowerfulTogether.

We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.

Texada is committed to Employment Equity and encourages applications from every race, religion or belief and ethnic origin, regardless of age, disability, sexual orientation, or gender identity.

Texada fosters an inclusive and accessible environment. If you need assistance or accommodation during the recruitment process, you may contact us during the interview process and we will work with you to support your request.